A country defined by its craftsman, Italy provides quintessential examples of perfection in art and architecture with Michelangelo's "David" and Brunelleschi's Duomo; film with Fellini's "La dolce vita" or Visconti's "The leopard"; music with Pavarotti's operas and Rossini's masterworks; our political dynasties with the Medici and the Strozzi. This tradition comes full circle with the tourism industry as two Tuscan sons; Stefano Celli and Franco Ceccato possess a unique prospective on how people should look at and explore their homeland. They serve as escorts for their clients on how to open the jewel box of Italy called "Toscana". They have thrived in the cosmopolitan splendor of Florence working at Five Star Luxury properties in management and concierge services dedicated to designing one-of-a-kind travel experiences for their exlusive hotel guests; while at the same time they embraced their rich homeland by maintaining their avocation of cultivating olive groves and vineyards for their "personal use".